Learn how Dunkin' Donuts employs a local social marketing strategy from the corporate level.

In this Tip Sheet, learn: Ideas for Grand Opening Promotions 7-Eleven’s Localized App Strategy Ways to Customize Loyalty Programs Missed Opportunities in Customer Loyalty Ideas to Steal from Red Roof Sponsored by: Download Incentives Tip Sheet Now

    View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer May 20, 2013   3 Missed Opportunities in Customer Loyalty DoubleTree, Google Build Custom YouTube Travel Channel Dunkin’ Donuts Goes Local From the Corporate Level Experience Marketing is the New Integrated…

For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.

Draft Chief Marketer This Week 4-26-2013 View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT April 24, 2013   Tips & Tricks for Making the Most of Your Lists and Data Getting Ready for a…

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT April 24, 2013   Getting Ready for a New Ecommerce Platform Expedia CruiseShipCenters Boosts Email ROI 3 Missed Opportunities in Customer Loyalty Getting Ready for a New Ecommerce Platform By Mark Eckman Post-launch business readiness is a…

Chief Promo Marketer 4-23-2013 View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer April 22, 2013   Denny’s CMO on Stopping its Sales Free Fall 3 Missed Opportunities in Customer Loyalty Experience Marketing is the New Integrated Marketing Model Denny’s CMO on…

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, Promo and DIRECT April 22, 2013   Expedia CruiseShipCenters Lifts Email ROI 3 Missed Opportunities in Customer Loyalty Chief Marketer Listline Expedia CruiseShipCenters Lifts Email ROI By Beth Negus Viveiros Increased segmentation and targeting has…

Customer loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers even though recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities, with 28% claiming it as their top priority. Clearly brands understand the value of…

7-Eleven’s approach in app development is what many retail marketers expect, to create utility for customers to find stores, use digital coupons and to serve promotions and special offers.