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|  by Chief Marketer Staff

Back to the PRO Awards Page 1. Best Multidiscipline Campaign Awarded to the campaign best utilizing more than one marketing discipline (broadcast, direct marketing, advertising, events, interactive media, public relations, etc.) Judges will be looking ...

American Girl Homeless for the Holidays

|  by Beth Negus Viveiros

We're four days away from Christmas, so you'll be forgiven if you think the biggest controversy in the toy box is the scarcity of Zhu Zhu Pets. Earlier this year, Mattel subsidiary American Girl has introduced a new doll this season named "Gwen." And ...

Robot Road Rage? Affirmative!

|  by Beth Negus Viveiros

Now, before any robot anti-defamation groups start up with the angry cards and letters, let me make one thing clear: I love robots. I'm a geek. Of course, I love robots and artificial lifeforms of all types. Data from "Star Trek: The Next Generation?" ...





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