For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.

Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT December 18, 2013   Chief Marketer Asks….What Was Your Favorite Campaign of 2013? The Best Ways to Reach Gen Y Email Subscribers Shooting Stars: 12 Brands to Watch in 2014 Chief Marketer Asks….What Was Your Favorite Campaign…

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer December 17, 2013   Shooting Stars: 12 Brands to Watch in 2014 Duncan Hines Debuts Search-based, Responsive Site for Bakers The Great Ritz Holiday Parade is a New Look for Ritz Shooting Stars:…

WestJet plays Santa Claus to passengers and gets plenty of PR and love.

Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer December 03, 2013   Mobile Consumer Data: Protecting Privacy While Creating Value Travel + Leisure’s Top Social Guy Shares 10 Hard-working Twitter Tactics Luxury Is Back: IRF Merchandise Incentive Trends Report Mobile Consumer…

A how-to for marketers to protect mobile consumer data while providing increasingly relevant information and offers to benefit consumers.

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer November 19, 2013   Building Your Super Social Media Team The Fast-changing Role of Creative Director: Q&A Hispanic Trends / Recommendations for CPGs and Retailers: Study Building Your Super Social Media Team By…

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT November 13, 2013   Chief Marketer Asks…What Are Your 2014 Goals? Building Your Super Social Media Team Socializing Data – The Marketing Game Changer Loyalty Marketing Tips & Tricks Chief Marketer Asks…What Are Your 2014 Goals? By…