Search Results for: influencers

For marketers, the winning goal will come from consumer spending related to the game, also expected to reach an all-time high

The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.

Lately,

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

Does social media really work in business-to-business marketing? It’s a valid question, especially with the mass media mindset prevailing over much of social media. What B2B marketers and the firms that represent them should really be concerned with is the quality of the social media connections they make rather than the quantity.

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Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and consumer behavior.

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We are admittedly reflective, perhaps because looking back is easier than forward. Whatever the reason, we like to start off the new year by highlighting some of the trends and news that played out over the past year. As with many…

Best Web-based Trial Recruitment Campaign | Vita-Soy USA needed to increase awareness of its Nasoya line of organic, healthy products—especially its new wraps, which consumers were struggling to learn how to use