In-store merchandising drives most new product trials. When consumers were asked what made them pick up and buy a new product in the categories studied,

Product review Websites and permission-based e-mails are the most influential sources and channels of information for shoppers, according to a survey

Today, it's practically a given that a marketing campaign will entail some kind of Facebook and Twitter component. Another option is a niche social network that centers around a subject in some way tied to a business or organization's interest.

More proof, in case you needed it, that this is truly a multichannel world: Tonight publishing company Melville House will sponsor an awards event for the best book trailers. Book trailers are short video clips promoting books. You can find them on ...

2010 IMA Award Winner, Search Engine Marketing | Squaw Valley ski resort doubles number of season passholders and cut their age in half with 50/60 paid search promotion

RevenueStreet.com a division of TheMediaCrew.com an Inc500 company has announced that it was ranked a Top 20 Performance Marketing Network by mThink/Revenue Performance.

This month, Macy's will hold in-store events specific to Asian-Pacific American influences in fashion and style

Grocery shoppers are heavily influenced by online ads, regardless of whether they shop for their goods online or offline, according to Burst Media.

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Storytelling in Marketing allows consumers to get to know a brand’s personality, authenticity, and values. The use of narrative and storytelling has been proven to help consumers make emotional and personal connections with brands. Brand storytelling is the present and future of marketing- learn more about brand narrative storytelling in this article on UWA Online’s…