Search Results for: influencers
-
Data & Analytics
Five Wrong Turns in Multicultural Marketing and How to Make Them Right
Here are five wrong turns we
Tagged in: -
Facebook Ramping up the Monetization Engine
More than ten years have passed since the first dot-com bubble burst. The companies of today are making much more money, raising much more money; yet, it doesn’t necessarily feel that way. The first dot-com bubble seemed characterized by the quantity of businesses that found…
-
Facebook Is the Most Valuable Social Media Brand in 2012
According to a global study from BV4 and the Department of Social Media Management at the HWZ University of Applied Sciences in Business Administration Zurich, Facebook sits atop the heap of social media brands in terms of value in 2012.
-
Data & Analytics
7 Tactics for Using Email Appends to Increase Customer Value
Infogroup’s Dan M. Babb discusses the opportunities email appending offers direct marketers.
Tagged in: -
Lessons from Buddha ;)
Just like you, the cpa world is something we think about all the time. I was last active on a day to day basis when ringtones were still hot. It was a fun time and so many people did so very well. It was quintessential cpa network days. Each network had a ringtone offer…
-
Agencies
As Hispanic Population Grows, So Do Challenges for Marketers: 5 Insights
The Latina shopper is a smart, knowledgeable shopper
Tagged in: -
Agencies
2012 Trends To Watch in Games and Sweeps
What to watch this year in games, contests, and sweepstakes.
Tagged in: -
Agencies
Red Rose Stirs Sharing with Ecard Valentine Promotion
Red Rose Tea is stirring brand fans’ memories of shared times with friends in an ecard Valentine campaign.
Tagged in: -
What Game? The Ads Were Good though.
While it might seem anachronistic to spend millions of dollars on 30 seconds of air time, and while it might seem completely illogical to do so in this internet era, the big investments and big bucks continue. We’re talking about the Super Bowl of course, and whether illogical or…
-
Super Bowl Watchers to Break Spending, Viewing Records on Sunday
For marketers, the winning goal will come from consumer spending related to the game, also expected to reach an all-time high