Search Results for: influencers

According to a global study from BV4 and the Department of Social Media Management at the HWZ University of Applied Sciences in Business Administration Zurich, Facebook sits atop the heap of social media brands in terms of value in 2012.

Infogroup’s Dan M. Babb discusses the opportunities email appending offers direct marketers.

Just like you, the cpa world is something we think about all the time. I was last active on a day to day basis when ringtones were still hot. It was a fun time and so many people did so very well. It was quintessential cpa network days. Each network had a ringtone offer…

The Latina shopper is a smart, knowledgeable shopper

What to watch this year in games, contests, and sweepstakes.

Red Rose Tea is stirring brand fans’ memories of shared times with friends in an ecard Valentine campaign.

While it might seem anachronistic to spend millions of dollars on 30 seconds of air time, and while it might seem completely illogical to do so in this internet era, the big investments and big bucks continue. We’re talking about the Super Bowl of course, and whether illogical or…

For marketers, the winning goal will come from consumer spending related to the game, also expected to reach an all-time high

The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.

Lately,