Spike TV's "Ink Master" added a mobile unit to an integrated program to promote Season 4. Spike's brand exec, Frank Tanki gives us the details.

Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty's Day

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer March 7, 2014   Marketing Wizardry Pulled Hostess Back from the Brink Jameson Whiskey Seeks Luck of the Irish on St. Patty’s Day 4 Market Leaders with the…

Effective use of technology is a must in order to efficiently produce, distribute, and service products as well as maintain high levels of customer service and engagement.

A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John's maintain a slice of the competitive pizza market.

Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT March 5, 2014   Sports and Loyalty Marketing Help Papa John’s Bring in the Dough Use All Five Senses in B2B Marketing Technology Tools for Streamlining Online Marketing B2B Marketing Toolkit More Quality Leads Needed in Education…

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer March 07, 2014 Marketers Feel Unprepared to Manage Big Data: IBM Study Social Complaints on the Rise Marketing Wizardry Pulled Hostess Back from the Brink How Grocers Transform Traditional Shopping Habits with Digital…

Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT January 29, 2014   4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen RPI Versus RFM: Targeting the Frequent Traveler Emails We Love: Sock It To Me Trend-Driven Resolutions For Retail Loyalty Marketers How Mobile-Friendly…