Search Results for: loyalty

CHOICE HOTELS INTERNATIONAL’S: loyalty program, Choice Privileges, has expanded its partners to include the Econo Lodge and Rodeway Inn hotel brands.

CBS Sports.com is figuring on boosting its user base and usage time with new blogging features and other aspects aimed at engaging Web surfers.

From “cocooning” to “cashing out” to “down-aging,” noted marketer and author Faith Popcorn’s predictions about our changing society have been spot on. So what does the founder of marketing consultancy firm BrainReserve think about women and their brand-sense? Click here and find out.

The power of predictive modeling can turn data into insight—and build customer lift and retention. Click here for Colleen Ryan’s tips on how to get started.

Although many retail businesses have mastered multichannel direct marketing, quite a few are still apprentices when it comes to cross-channel integration, according to “Channel Integration and Benchmarks in the Retail Industry,” a new report from the Direct Marketing Association.

The 758 mergers and acquisitions within the marketing sector were valued at $60.3 billion — record levels for both quantity and total worth of all transactions, according to Petsky Prunier LLC.

Speaking of successes, it’s time once again to submit your best digital efforts for this year’s Interactive Marketing Awards.

Interactive retailing solutions provider Modiv Media said it will install handheld scanner and promotion devices in 100 New England Stop & Shop supermarkets.

Starbucks has made a number of changes to its core leadership team as part of its new effort to focus more on customer engagement.

McDonald’s is ready to make its second supersized plunge into the coffee market. But will its latest attempt as a barista make it Sanka or swim? Click here to see why Brand Keys founder Robert Passikoff says Mickey D’s customer base is loyal enough to choose it over rivals like Starbucks and Dunkin’ Donuts.