Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer April 1, 2014   A Surprising Presence at SXSW with Charitable Guerilla Marketing Westin Puts $15 Million Against its new “Well-Being Movement” Campaign Penguin Magic’s Engagement Trick A Surprising Presence at SXSW with…

This new campaign from Westin Hotels, "Well-Being Movement," adds to the success of the brand's past programs to help guests, and employees, live healthier lifestyles.

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer March 28, 2014   A Surprising Presence at SXSW with Charitable Guerilla Marketing Pssssst. Have you heard… 12 Social Marketing Changes YOU Need to Know About Westin Puts…

Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer March 18, 2014   Special Report: Following Digital Footprints to Make Sense of All Your Data Points Tech Trends: Wearables, WhatsApp, Instagram and Beacons Free Tattoo’s Anyone? Spike’s “Ink Master” Stages NY Event…