Search Results for: influencers
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Agencies
Q&A: Reaching Ethnic Groups via Social Media
Chief Marketer talks with Nataly Kelly of Common Sense Advisory about ways brands like Nestl
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The Week in Review
Headlines from the industry.
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Agencies
Chief Marketer Listline May 29
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:
· New list to market in past 7 days
· Exclusive to list manager
· Data card quality score 85 or higher on NextMark
· Data card publicly available online -
Agencies
Medill’s New Marketing Research Center Initially Focuses on Social Media and Purchase Behavior
A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.
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The not-Steve JOBS Act
At the beginning of the year, some of the most influential websites came together in order to raise awareness and, more importantly to them, ensure that a piece of legislation did not become law. While we had heard of the two bills…
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Agencies
Twitter Helps Sell an Undiscovered Wine Region
A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation.
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Agencies
Customers Influence Trajectory of Mike’s Hard Lemonade Marketing
Mike’s Hard Lemonade is out with its national summer campaign,
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Agencies
Brands Race to Make their Events More Interactive Online
Brands use social media to measure event activation and amplify the message.
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Agencies
Enterprise Loyalty: Three Principles to Consider
If you want to implement Enterprise Loyalty into your business, here are three things to consider.
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Agencies
Web Analysis Proves Big Businesses are Viable for Avery Office Products
Avery Dennison’s business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.
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