CPG companies on average spend six percent of their marketing budgets on online media, half of what other companies in other industries are spending. Clearly, there is an enormous untapped opportunity for the CPG marketer who gets it right.
Many organizations, and the individuals in them, are finding themselves in a world that may not resemble anything they ever imagined. As a result, they need to cultivate a new skill set: influence skills.
Those who build offers have a special talent. It's not easy to qualify, but those who can come up with an offer don’t just understand the traffic landscape, they have...
2010 Pro Awards Finalist; Best Use of Viral Marketing in a Promotion Campaign
2010 Pro Awards Finalist; Most Innovative Communication Strategy
NO MATTER HOW YOU GRAB HOLD OF IT, iPhone 4 was good for Apple's revenues. And the iPad hasn't hurt either. The company posted a 61% year-over-year gain
According to a Forrester survey, only 7 percent of U.S. consumers think the marketing e-mails they receive are relevant. And only 10% of direct mail pieces
Loyalty programs have been around for more than 70 years, and more marketers than ever are turning to rewards to retain and reactivate customers. But
Meineke Car Care Center is taking a minimalist approach to data analysis: All it uses to fuel its calculations are phone numbers. The company uses between
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