View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer April 24, 2014 Marketing Automation Technologies: Good for Prospects and Customers Video Marketing: Using Hard Data Versus Assumption Branded Videos Losing Ground to Individual Users Sharing Same Videos Marketing Automation Trends 4 Biggest…
Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.
View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer April 25, 2014 10 Different Visuals to Increase Social Media Engagement Branded Videos Losing Ground to Individual Users Sharing Same Videos Losing Loyalty? 4 Biggest Missteps Burt’s…
Chief Direct Marketer View Web Version April 23, 2014 Geotagging Helps Genghis Grill Engages Diners Via Instagram Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill interact with diners posting photos and status updates during their meals. Keywords and mobile geotagging are enabling the company to monitor customers' perceptions about the restaurant and its offerings. …
Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.
Chief Direct Marketer View Web Version April 16, 2014 Optimizing Mobile Marketing Apps With Analytics Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers. Read how…
Data analysis of social sentiment isn't perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.
The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.
Chief Direct Marketer 4-9-2014 View Web Version April 9, 2014 Top 10 Predictions for Customer Communications Management Customer communications management is a vital component of any business. But enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects. More… SPONSORED BY:…
Chief Direct Marketer Disrupting the Path to Purchase | Clickthrough Rates | View Web Version April 02, 2014 Why Marketers Must Disrupt the Path to Purchase Shoppers are doing more and more research online before buying, from a variety of devices. Parago conducted shopper research during the last holiday shopping season to identify emerging…