Snapchat and gamification turn stagnant bottles of Pepsi and packages of Frito-Lay snacks into an entertaining sweepstakes.

Last week, Nestlé Waters launched a explainer video for Pure Life. These videos have a positive impact on conversion rates, sales and information retention.

Discover ideas for getting more milage out of your B2B tech videos for inbound, outbound and more.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership August 10, 2017 Using VR to Tell Your Story Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences. Here's how they can help you relate your brand's tale.  More… SPONSORED BY: Join…

Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences.

Marketing automation is helping Prezi serve up relevant content to B2B prospects for its visual storytelling software.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 10, 2017 Tapping Into the Educational Power of Webinars As Iron Mountain discovered, webinars can be a great tactic to help inform a B2B audience about a product or service, if you keep the focus on education and avoid the hard sell. More……

Here are a handful of highlights that make Millennials the hottest demographic on the planet. Here’s what you need to know when marketing to Millennials:

From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence.

In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.