To create the best digital content experiences possible for your brand consumers, you’ve got to deal with these four trends.

When marketing to baby boomers, it’s important to understand who they are, where they come from, and where they hope to be in the future.

Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.

Eighty-percent of all web traffic begins with a search. Here's three SEO tactics your competition probably hasn't caught wind of yet.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 13, 2017 Lenovo CMO Roman Outlines Marketing Challenges Learn how tech marketer Lenovo is humanizing its brand with personalization and co-ventures like the "Jedi Challenges" augmented reality game. More… SPONSORED BY: eWEEK, Business Profl’s Who Have True Purchasing Power Contact: Adam Rein –…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership September 12, 2017 What Disney & IBM Can Teach Omnichannel Marketers In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Learn how Disney and IBM made that magic happen. More… SPONSORED BY:…

There are twice as many touches in the B2B sales cycle today, and that means marketers must get smarter about how they track and measure every interaction.

To win the fight against fake news, brands must become better advertisers. Learn four strategies to create more targeted ads and save consumer trust.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership June 27, 2017 B2B Marketers Need to Consider User Experience in Mobile B2B customers will engage via mobile if the experience is truly useful and relevant to their needs. More… SPONSORED BY: Marketing in the Engagement Economy How can marketing lead the way…

SEO has gotten a makeover — those who once operated solely by trying to game the system can no longer compete. In order to be seen now, content has to be useful, shareable and easily accessible on every platform.