Planet Fitness is exercising a revamped website strategy to encourage sign-ups from all those folks who resolved to get in shape for 2018.

There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.

Miss any of Chief Marketer’s top B2B and martech stories of 2017? Here’s your chance to catch up.

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

Got room for more? These articles are anything but leftovers—they’re the 10 most popular B2B and martech articles on ChiefMarketer.com for November 2017.

Tips to determine the best platform for a specific influencer’s social video content

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership November 21, 2017 Improving SEO: How to Set Up a Diverse Link Profile Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks.  More… SPONSORED BY: 5 Marketing Trends to Bet On in 2018:…

Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks. 

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 16, 2017 Medidata Builds B2B Branding Platform on Hope A branding platform centered on creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign. More… SPONSORED BY: Connect with millions of B2B decision makers globally Get unparalleled reach…