Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 11, 2014 Bringing Location and Weather Together Delivering mobile ad messages to app subscribers based on location and weather data can mean success for advertisers, and The Weather Company is paying close attention to how these variables can…
Chief Direct Marketer View Web Version November 12, 2014 Successfully Navigating a Rebrand No matter the industry, smart marketers know visual updates should be an important part of a proactive, strategic planning process to keep your brand relevant. Learn how Tropicana, Gap, Starbucks and others made this happen. More… SPONSORED BY: Your Prime Audience…
Starbucks’ decision to invest in its employees through education will certainly pay back with interest.
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 07, 2014 Cyber Monday and Mobile Transactions New research predicts that 30 percent of Cyber Monday transactions will come from mobile devices, translating to $750 million in mobile sales. More… SPONSORED BY: B2B Big Data Turn big data…
Subway’s new mobile app rewards users with loyalty programs and special offers, but it also allows them to order food and make in-store payments directly from the app.
Consumers are worried about security, but they’re still willing to share information with organizations they trust, according to a new survey from SAS.
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 31, 2014 Creating Effective Lead Gen Forms When it comes to lead generation and search engine marketing, it's critical to keep forms as simple as possible for users and optimized for searchability. More… SPONSORED BY: Inside Overstock’s Transition…
Chief Direct Marketer View Web Version November 5, 2014 DuPont’s Online Video Success Story DuPont is much more than a chemical company, and video helped the brand tell its story. Learn how video helped DuPont showcase its food, electronics, seed, safety and other divisions for consumers. More… SPONSORED BY: Reap the Tech Value Chain…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 4, 2014 Oh, That’s Good–The Campaigns Editors Loved in 2014 The editors of Chief Marketer, Multichannel Merchant and Event Marketer share which campaigns they thought were the best of 2014. See which brands we thought were fab, including…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 30, 2014 Marketing Automation Helps Lego Education Connect With Teachers Everyone knows Legos are fun, But what you may not know is that they can be an excellent learning tool. Discover how Lego Education is building relationships with teachers…