Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 25, 2014   Reviews Help Friskies SEO Performance Purina Friskies knows that improved search results are good for business, so it decided to focus on leveraging customer reviews as part of its SEO strategy and saw big increases in…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 21, 2014   What's Hot in Social Marketing Social media marketing remained a hot topic for marketers in 2014, but what trends will the industry be following in the year ahead? More… SPONSORED BY: B2B Big Data Turn big…

Businesses need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior.

Chief Direct Marketer View Web Version November 19, 2014   Bollman Hat Co. & Cloud-Based Optimization Online hat retailer Bollman Hat Co. has seen a 20% year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions. More… SPONSORED BY: Reach 1.9 MILLION Non-Members Donors to VFW. For more information, contact Cyndi Lee at 201.865.5800 x2203.…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 18, 2014   Five Ways to Win Customer Loyalty Brands like Purina know that marketers need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior. Here's 5…

How painless—or painful—is your company's email unsubscribe process for consumers?

While marketers may still track spend across channels, the shift toward contextual marketing is real.

When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 14, 2014   Expedia Markets Flights Based on ‘Happiness’ Index “Happiness” isn’t a term many passengers use to describe their air travel experience, but that hasn't stopped Expedia from using it as one variable to help customers choose their…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 13, 2014   Are Data Gaps Holding Back Your Marketing and Sales? Having the right information can be the difference between mediocre and spectacular sales. Does your organization have data discipline? Here are three key questions to ask your team.…