Chief Direct Marketer View Web Version October 29, 2014   Engaging Financial Customers Through Digital Digital marketing is a critical component when engaging and retaining customers in the financial services industry. At DMA 2014, MasterCard's Margot Vaughan shared how marketers are working hard to make processes easier for potential customers in the competitive credit card…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 28, 2014   Mobile Viewers Feel Haptic Technology You know about haptic technology for mobile devices even if the name doesn't ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 24, 2014   Marketing Automation Pitfalls Marketing automation can make marketers' lives easier, but that doesn't mean it is completely foolproof. Check out these marketing automation pitfalls and learn what potential problems to avoid. More… SPONSORED BY: 10 Steps…

Chief Direct Marketer View Web Version October 22, 2014   13 Tips for Making the Most of Google+ Think Google + doesn't matter to marketing? Think again. Google+ is more important for SEO than any other website. Here's how to make the most of it. More… SPONSORED BY: Affluent, well educated, inquisitive consumers! For more…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 14, 2014   Chief Promo Marketer 10-21-14   More… SPONSORED BY: 10 Steps to Planning a Successful Webinar October 30, 2014 @ 1:00 p.m. ET Discover best practices, tools, and samples for executing a successful webinar! SPONSORED BY: Mastering…

Brands like Zaxby's Chicken are tapping into the passion of college football fans in the New Heartland.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 10, 2014   Chief Marketer This Week 10-17-14 Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 10, 2014   Chief Marketer This Week 10-17-14 Chief Direct Marketer Email Optimization | Forming…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 15, 2014   4 Ways to Survive Today’s Data-Driven Marketing World Technology and data are transforming the world of marketing at a rapid pace. David Scott shares why it just might make sense for CMOs to go back to…

Chief Direct Marketer View Web Version October 15, 2014   Why Brands Should Pay Attention to College Football Brands like Zaxby's Chicken are tapping into the passion of college football fans in the New Heartland. Learn why it just might pay off for your company to connect with these engaged consumers both inside and outside…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 14, 2014   Location-Based Marketing Best Practices This new Chief Marketer special report examines how location-based marketing technology is evolving, how  marketers are using geofencing and beacons to target consumers and what’s next for location-based marketing. More… SPONSORED BY:…