Search Results for: influencers

CMOs must justify social media spending, even if their organizations don’t quite understand the benefits of social engagement.

USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.

How do you make sure that your pick of social media influencers are the right people to represent your brand? Here’s five tips.

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.

Learn how NASA is building social colonies to raise awareness.

Research turned up these three social marketing tactics that are often relegated to the back burner, but shouldn’t be.

Many of us fail at successfully communicating our differentiation and inevitably lose business because prospects ‘just don’t get it’.

Leveraging bloggers and collaborators on social media for influencer marketing is paying off big-time for food brands like Kraft, Whole Foods and Coca-Cola.

A big difference between B2B and B2C marketing is the follow-up.

Goal setting and forecasting is essential in creating a successful digital marketing budget.