The Latina shopper is a smart, knowledgeable shopper

What to watch this year in games, contests, and sweepstakes.

Red Rose Tea is stirring brand fans' memories of shared times with friends in an ecard Valentine campaign.

While it might seem anachronistic to spend millions of dollars on 30 seconds of air time, and while it might seem completely illogical to do so in this internet era, the big investments and big bucks continue. We're talking about the Super Bowl of course, and whether illogical or...

For marketers, the winning goal will come from consumer spending related to the game, also expected to reach an all-time high

The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.

Lately,

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

Does social media really work in business-to-business marketing? It's a valid question, especially with the mass media mindset prevailing over much of social media. What B2B marketers and the firms that represent them should really be concerned with is the quality of the social media connections they make rather than the quantity.

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