In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, sports fans.

Niharika Shah, vice president and head of brand marketing and advertising at Prudential, on why, and how, its long-time in-house agency works.

The promotion, “Sandbox 2.0,” taps cutting-edge virtual reality to highlight the benefits of the Q5 in a way that is appealing to digitally-savvy Millennials.

Today, marketers are competing for less attention on an endless number of platforms—here’s 5 digital marketing trends to watch in 2017.

For the sixth year in a row, Forbes has revealed its 30 Under 30 2017, a hot-shot collection of young marketing and advertising innovators.

Brands like Always are seeing that storytelling is the best way to engage consumers. Here's why.

2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.

Lisbon hosted the Web Summit last month for the first time and 53,000 plus people from 166 countries showed up. Here's an inside look.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 05, 2016 3 Critical Steps to Identifying the Best ABM Target Accounts Here are three key steps for building your list of target accounts for a strong account based marketing (ABM) strategy. More… SPONSORED BY: Reach Executive…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 05, 2016 Why Clean Marketing Data is Not Just for CIOs Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common. More… SPONSORED BY: Reach Over 1.4+ Million Active B2B Buyers with Seton & Emedco Contact…