Search Results for: virtual reality
-
Acquisition
Ally Bank Outfoxes Competitors with High-Impact Disruptor Strategy
Go behind the scenes with Ally’s CMO Andrea Brimmer to learn how she
plans, and successfully executes, its disruptor strategy.Tagged in: -
Acquisition
PRO Awards Finalists Announced, Gala Set for June 19 in New York City
Come join hundreds of the world’s leading marketers at the industry’s
most commemorative affair, the 2018 PRO Awards gala.Tagged in: -
Acquisition
Pizza Hut Calls Blockbuster Plays for New NFL Partnership
Among a series of activations, Pizza Hut has drafted an NFL superstar as ambassador for
the “Doorbell Dance” video campaign and sweepstakes. -
Acquisition
W Hotels Creates One-of-a-Kind Experience at Coachella
Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International,
shares how it’s all going to shake out. -
Acquisition
Digital Experience Breaks Codes in New Glenlivet Scotch
The Glenlivet Code, a new single-malt whisky, is intriguing consumers
with an AR tasting digital experience.Tagged in: -
Technology
3 Tactics that Might NOT Be Right for Your B2B Brand
Not all tactics that work in B2C work for all B2B marketers. Here’s three tactics you might want to consider dropping.
Tagged in: -
Acquisition
How to Take Your Experiential Marketing to the Next Level
Build these four strategies into your next experiential marketing campaign to maximize your return on investment.
-
Agencies
10 Disruptive Marketing Trends All Marketers Should Consider
Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.
-
Acquisition
Stunning Innovations and Unexpected Happenings from CES 2018
For those of us that didn’t get to CES 2018, here’s a roundup of some of
the hottest innovations—and striking factoids—from the event. -
Digital
Creating Physical Experiences in a Digital World: 4 Tips
Consumers’ physical relationships and communications are bound to the digital world — and your brand experiences must be too.
Tagged in: