Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 9, 2016 Should You Pay Attention to Augmented Reality Marketing? Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement. More… SPONSORED BY:…
Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 2, 2016 New Health & Wellness Influencer Network Brings Greater Reach to Marketers A new company, Wellness Amplified, offers a new opportunity for marketers to reach both digital and in-person credentialed health & wellness influencers with hundreds…
Nothing can ruin an event for a guest like a dead device battery. And nothing can scupper your experiential plans like losing battery power at events either.
Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan.
A Ph. D student is working on a new marketing technology that combines a smartphone camera and sensor data to make sense of one's surroundings in real time.
Retailers like Macy's are blurring the online-offline customer experience to engage consumers and increase sales.
Location-based technology, AR and other tactics can bring your mobile marketing plan to life.
Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.
Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.