The brand is launching Instagram accounts for each of its 800 locations, letting local staff promote events, daily specials and offers on social.

Many B2B companies lack a consistent data structure to link systems, making it tricky to run campaigns in a scalable way, according to new research from Forrester Consulting.

Go behind the scenes with Ally's CMO Andrea Brimmer to learn how she plans, and successfully executes, its disruptor strategy.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 11, 2018 An Ironing Board for Mom? Really? A supermarket chain's strategy to promote ironing boards, sewing machines and vacuum cleaners didn't go well as suggestions for Mother’s Day gifts. More…   SPONSORED BY: Special Report sponsored by George P. Johnson In…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 10, 2018 Looking to Reach Prospects? Consider Going Micro Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers. More… SPONSORED BY: Special Report sponsored by FullContact In this Chief Marketer Special Report sponsored by FullContact, learn how to leverage technology…

Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.

Come join hundreds of the world's leading marketers at the industry's most commemorative affair, the 2018 PRO Awards gala.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 8, 2018 Ally Bank Outfoxes Competitors with High-Impact Disruptor Strategy Go behind the scenes with Ally's CMO Andrea Brimmer to learn how she plans, and successfully executes, its disruptor strategy. More…   SPONSORED BY: A Free Online Conference: AI For Marketers From the…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 4, 2018 PRO Awards Finalists Announced, Gala Set for June 19 in New York City Come join hundreds of the world's leading marketers at the industry's most commemorative affair, the 2018 PRO Awards gala. More…   SPONSORED BY: A Free Online Conference:…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 3, 2018 Coordinating GDPR Strategy Across the Enterprise If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here's the steps to take. More… SPONSORED…