The mobile libraries offer local children access to books by creating a space where books can be donated and shared for free.

It wasn’t that long ago that that Jim Beam struggled with declining sales. That all changed with the "Move History" motto and "movement marketing."

The report outlines five insights on how the chief growth officer is advancing the growth agenda.

After a decade of success with its "Love" slogan, Subaru is betting on a new slogan to capture the attention of Gen X.

SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.

We all know a good story when we experience one. When developing a brand narrative keep these points in mind to ensure you’re not just shouting at the rain.

Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 7, 2018 What the Military Can Teach Us About Leadership (It’s Not What You Think) High-pressure situations, thinking fast on your feet, being able to take risks—sound familiar? Take some lessons from our Military personnel. More…     Creating Consumer Insight: The Smart…

Using one of its restaurants as a back drop, Burger King filmed unsuspecting female customers as they were charged more than men for the same box of fries.

The Container Store is out with a new storytelling campaign that is not about its products but about what the containers can do for you.