Search Results for: storytelling

Bose’s first CMO discusses partnership strategy, automotive innovation, the significance of creator-led content and marketing trends to watch.

This week’s PR Roundup looks at the migration to RedNote, consumers’ distaste for trend posts, how companies are responding to DEI pressure and a unique anniversary celebration.

Ad tech is on the cusp of a major shift. With identity-based tracking under increasing scrutiny and consumers demanding more privacy, the industry is primed for fresh ideas—and Kerel Cooper is leading the charge. As GumGum’s newly minted CMO, he unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025.

Internal communications campaigns need to cut through the noise and drive action. These five tools are helping to level up these internal comms strategies and achieve even greater success.

First-time CES exhibitor Scout Motors made its announcements under the theme, “The right balance of touch, tech and connection brings people together.” It’s a message we’re seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering […]

Thornell and Managing Editor Nicole Schuman discussed the benefits of agencies coming to CES, innovations in storytelling, and navigating an upcoming changes to the tech policy landscape.

The creator economy is shifting from existing as a tool for publicity to becoming a component of business strategy. The State of the Creator Economy panel at CES 2025 discussed the new roles creators are taking on within brands and organizations based on a need for authentic connection with audiences.

In light of the growing opportunities for earned broadcast placements on LinkedIn, our PRNEWS columnists have compiled a set of recommendations based on market research and insights to help secure impactful new media broadcast opportunities on the platform in 2025.

  Tuesday December 31, 2024 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter.    NETFLIX’S NEXT SPORTS MOVE Netflix is just getting warmed up when it comes to its live sports strategy. The streamer is coming off hosting the Jake Paul vs Mike Tyson boxing match, two NFL Christmas Day games […]

Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the “Glicked” phenomenon, to the viral break dancer from the Paris Games. But industry pros made an impact, too, activating experiences that challenged perceptions, pushed boundaries, drove loyalty and delivered joy. Following […]