Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.

Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she's keeping her eye on, and more.

CM Weekly February 5, 2023 The results of Chief Marketer’s B2B marketing survey are in—and here’s what we’ve learned: There is a greater need for B2B marketers to measure ROI in marketing attribution. And proving that ROI is a top barrier to gaining approval for marketing investments. The majority of respondents also confirmed that content…

We explore an immersive, in-world experience created for VIPs and fans of HBO's new series "The Last of Us."

CM Weekly January 15, 2023 Like all brands within the spirits category, Johnnie Walker is accustomed to marketing around life’s celebratory cultural moments. But when it came to the emerging, disruptive culture of Web3 and collectible NFTs, the whisky maker lacked influence. “This was an area of culture that we really weren't playing in, and…

How Johnnie Walker has entered into the realm of Web3 experiences and digital creator collaborations.

CM Weekly January 8, 2023 The fashion and apparel brand Esprit, known throughout the ‘80s and ‘90s for its colorful, oversized sweatshirts and ubiquitous three-striped logo, is seeking a revival on U.S. soil. And it brought on Ana Andjelic, former Chief Brand Officer of Banana Republic, to lead the charge. Esprit’s new Global Chief Brand…

We spoke with Andjelic about her vision and strategy for the brand's comeback, the art and science of global brand-building and what it takes to succeed as a modern CMO.

CM Weekly December 18, 2022 It’s that time of year again, folks. The editors of Chief Marketer have unveiled the 2023 CM200, our annual list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S. “This year’s CM200 represents an agency community made stronger and more resourceful than…

CM Weekly December 11, 2022 When Kristen D’Arcy took over as CMO of D2C wellness brand Homedics six months ago, she inherited a brand refresh at its first stage. But it’s what she created from those assets that made a difference. Actions such as launching a full-fledged brand campaign with a diversified media strategy, updating…