Search Results for: Augmented reality
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Agencies
Engaging Professionals is Challenging for B2B Healthcare Marketers
Analytics and augmented reality are two ways healthcare marketers are reaching medical professionals, says Digitas Health’s Matt McNally.
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MarTech
Lenovo CMO Roman Outlines Marketing Challenges
Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the “Jedi Challenges” augmented reality game.
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Agencies
How Four Brands Stand Out Activating at Festivals
When activating at festivals there’s a fine line between cutting through the clutter
and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M. -
Agencies
Snap a Bottle of Pepsi and You Just Might End up at the Super Bowl
Snapchat and gamification turn stagnant bottles of Pepsi and
packages of Frito-Lay snacks into an entertaining sweepstakes. -
Agencies
The Growth of eSports Explodes and Big Brands are in the Game
eSports is a still nascent industry filled with commercial opportunity.
The growth is staggering and brands want in.Tagged in: -
Agencies
How Virtual Reality Will Change B2B Marketing
The most important stage in the B2B marketing funnel is evaluation—and this is where virtual reality can help your brand stand out.
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Agencies
11 Inventive Ways to Use Augmented Reality
The AR market is projected to reach $117.4 billion by 2022 and Forbes tapped its Agency Council for a lineup of creative ways to use it.
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Agencies
Using VR to Reach a New Market: The Elderly
A new series of VR films—BettVR With Age—is aimed at engaging seniors. How can VR help your brand reach a new audience?
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Agencies
Looking for B2B Customers? See a Doctor
Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two.
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Agencies
KFC and NZ Post Office Partner in Home Deliveries
KFC and NZ Post are testing a program to increase postal revenue and loyalty.