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Listline e-Newsletter

|  by Chief Marketer Staff

Direct Media Inc. has assumed management of the Ampli Ear hearing aid buyers list. The last-12-month count is 17,341. Three-quarters of the customers are 60 or older.

Live from PROMO Expo: Reaching the Hispanic Mom

|  by Chief Marketer Staff

(Promo) Hispanic buying power is expected to reach $1 trillion by 2010. And Latino women -- key influencers and buyers -- are more educated, more informed and more open to establishing relationships with brands that respect their cultural roots and language preferences than ever before, Bonnie Garcia, president of Market Vision, said Wednesday.

Listline e-Newsletter

|  by Chief Marketer Staff

Avrick Direct Inc. has reassigned management of the Creditindex Ultimate Credit Card Buyers list to Infocore Inc. More than 128 million records are maintained on this five-year master file.

Live from PROMO Expo: Reaching the Hispanic Mom

|  by Chief Marketer Staff

Hispanic buying power is expected to reach $1 trillion by 2010. And Latino women—key influencers and buyers—are more educated, more informed and more open to establishing relationships with brands that respect their cultural roots and language ...

Listline e-Newsletter

|  by Chief Marketer Staff

Worldata will assume management of the Element K Journals postal and e-mail list group Dec. 1. The assignment covers more than three dozen lists and in excess of 1 million records.





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