Harry Potter fans may find themselves under the greatest spell of all: a face-to-face with author J.K. Rowling. Warner Home Video is out with an online sweeps to promote the Nov. 23 release of Harry Potter and the Prisoner of Azkaban on DVD and VHS. ...
New York-based Tacoda Systems Inc. is making preparations to launch AudienceMatch Network (AMN), an Internet based pay-per-click advertising network for online direct marketing and search engine marketing promotions.
Experiential marketing is especially effective with women and younger consumers, according to research presented yesterday at PROMO Expo by Jack Morton Worldwide. VP-account director Jeffrey Miller presented the data as part of an event-marketing ...
Estee Marketing Group Inc. has taken on management of the Caliente portfolio of Hispanic consumer and business executive lists. These 10 files include master files, new movers, caregivers and mail order buyers; both English- and Spanish speaking.
Mailing list availabilities.
CM Media Inc. has retained Lake Group Media Inc. to manage the Columbus Monthly file. A total of 30,249 active subscribers are available from this magazine targeting central Ohio.
Nearly 348,000 men and women who responded to more than one fundraising offer have been assembled on the Viguerie Senior Master File. Theseindividuals responded to various types of appeals.
Twentieth Century Fox TV will produce a version of its action drama 24 for cell phone users, according to a report in Variety. The original show, which begins its fourth season on-air Jan. 9, 2005, became well-recognized in marketing circles for its ...
Procter & Gamble is running a pajama party sweeps for its Tide with a touch of Downy. The "Clean. Soft. Fresh. Moments." online sweepstakes will award a $10,000 check for a luxury pajama party as grand prize. Fifty first-prize winners get gift baskets ...
Kraft Canada, Wells Fargo and Bath & Body Works are among the marketers using CD-sampler premiums to prompt and then track consumer activity online. CDs distributed on-pack or at retail carry music aimed at consumers 30 and older; multimedia overlays ...