Search Results for: data

Time Inc. is using database marketing techniques to improve the company’s retail newsstand presence. Jeremy Koch, president, Time Consumer Marketing,

The Direct Marketing Association recently eliminated nine positions from its New York and Washington, DC offices, the fourth staff reduction in under a year.

Primedia Business Magazines & Media has outsourced the fulfillment operations for its controlled publications to Hallmark Data Systems in Chicago. The

Despite growing reports of identity theft there is no way of determining the real number of its victims, according to the General Accounting Office. In

Alliance Data Systems Corp., Dallas, and Wheaton Consulting Group will jointly develop consumer information and database service offerings. Alliance provides

MarketsOnDemand has reduced its e-mail list prices to bring them in line with postal list costs. The Chicago-based list company has also introduced telephone

Responsys Interact: The e-mail marketing service has been upgraded. The upgrade provides marketers immediate access to Web site purchase data from a promotional

MarketsOnDemand has reduced its e-mail list prices to bring them in line with postal list costs. The Chicago-based list company has also introduced telephone

Responsys Impact: The e-mail marketing service has been upgraded. The upgrade provides marketers immediate access to Web site purchase data from a promotional

1 McDonald’s Monopoly (1987) Monopoly marathons at the summer cabin are kid stuff compared with the mileage McDonald’s has gotten from its use of the