Yesmail Network has been enhanced. More than 700 offline data elements have been added to Yesmail
New Products & Services
Responsys Interact: The e-mail marketing service has been upgraded. The upgrade provides marketers immediate access to Web site purchase data from a promotional campaign and particular purchases. Web-browser-based access to customer profiles makes it easier for all levels of staffers to share real-time campaign results, the firm said. Rich-media hosting and support is also available, and attachments to e-mail messages can also be accommodated. E-mail broadcasts can be sent out in more than 45 languages.-Responsys Inc., Palo Alto, CA
New Products & Services
Responsys Impact: The e-mail marketing service has been upgraded. The upgrade provides marketers immediate access to Web site purchase data from a promotional campaign and particular purchases. Web-browser-based access to customer profiles makes it easier for all levels of staffers to share real-time campaign results, the firm said. Rich-media hosting and support is also available, and attachments to e-mail messages can also be accommodated. E-mail broadcasts can be sent out in more than 45 languages.