Search Results For: loyalty

By focusing on improving the way people interact with your website, you’ll be able to
deliver a better user experience, increase website traffic and grow your business.

The relaunch of a well-known product that has been around forever is never easy. Here’s a behind-the scenes look at the year-long CoverGirl rebrand.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership December 5, 2017 25 Ways to Communicate With Customers at Christmas By focusing on improving the way people interact with your website, you’ll be able to deliver a better user experience, increase website traffic and grow your business. Here's 25 tips.  More… SPONSORED […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 1, 2017 Better Webinars in 2018: 10 Tips Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event. More…     A […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 30, 2017 November’s Top 10 B2B and Martech Tales Got room for more? These articles are anything but leftovers—they’re the 10 most popular B2B and martech articles on ChiefMarketer.com for November 2017. More… SPONSORED BY: Get connected to over 1.3 million lawyers & […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 28, 2017 What’s More Important in Marketing—Art or Science? Here are four things that could improve if marketing approached things from a science-first perspective. More…   SPONSORED BY: A Free Webinar: 10 Common Webinar Mistakes To Avoid In 2018 On Thursday, December 7, […]

PepsiCo Senior Director of Sports Marketing Justin Toman on strategy, goals
and playing ball with a beloved rookie.

In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how
he is shaping marketing to meet the needs and expectations of today’s changing retail environs.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership November 21, 2017 Improving SEO: How to Set Up a Diverse Link Profile Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks.  More… SPONSORED BY: 5 Marketing Trends to Bet On in 2018: […]

Sprinkling a dash of glitter throughout your holiday marketing campaigns and packaging is not only timely, but it works.