Join us this Thursday, Jan 28 at 2 pm ET for a free live webinar, “10 Key Marketing Trends for 2016.”

Marketers are more aware than ever about the need for monitoring consumer complaints—but there are still many violations that could have been prevented.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 27, 2016 Be Prepared for Consumer Complaints Marketers are more aware than ever about the need for monitoring consumer complaints—but there are still many violations that could have been prevented. Learn why not being alert could be a costly mistake. More… SPONSORED BY: eWEEK, Business Profl’s…

Marketers often overlook college students. They associate these young consumers with out-of-control spring breaks, slim wallets and a lack of brand loyalty. Many marketers wait to reach out until students graduate and have jobs and families. That may be a mistake.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 26, 2016 Wearable Technology Is the New Marketing Battleground Most marketers don't have a strategy in place to leverage wearable tech—and that's no surprise given how long it took many to catch up to the rise…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 22, 2016 4 Tips to Save Money on Marketing Marketers don’t have to spend millions or even thousands to get a nice bang for their buck. A few strategic reviews and planning can help shave marketing…

Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 19, 2016 5 Reasons Account-Based Marketing Can Fail Account-based marketing can help B2B organizations engage and retain customers. But running ABM effectively isn’t without challenges. Here's five mistakes to avoid.  More… SPONSORED BY: Fill your Sales Pipeline…

In this special report, discover how you can create loyal B2B brand advocates that buy again and again.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 19, 2016 Top 4 Marketing Tactics to Drive Millennial Sales As a new year commences, marketers are increasingly turning their attention to Millennials who now wield unprecedented buying power. More…   SPONSORED BY: Enter the 2016 PRO…