Beginning in 2012, the IMA Awards have been combined with the PRO Awards.
View the current PRO Awards site here.

Best In Show: Wisk-It

AGENCY: TracyLocke
CLIENT: Sun Products Corp.

Wisk laundry detergent, which has been helping people clean piles of dirty laundry for years, debuted a Facebook application to help people scrub clean their online networks of any unsightly images.

The app, called Wisk-it and developed by TracyLocke, is designed to “wash away photos,” like embarrassing pics from Spring break, high school yearbook photos or those that are just plain dumb. Wisk-it can find tagged and untagged photos in friend’s albums, identify them to the friend, and then request the friend to “wash them away.”
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Viral Promotion

First Place: Wisk-It (Best in Show)
Second Place: McDonald's Avatarize Yourself
Agency: The Marketing Store
 

Mobile Marketing

First Place: 2009 Monopoly at McDonald's
Agency: The Marketing Store
Second Place: Yamaha Watercraft Mobile Campaign
Agency: Textopoly Inc.
 

Internet-based Trial Recruitment

First Place: CitationAir Website & Collateral Relaunch Targeting
Agency: Ryan iDirect
Second Place: Bertucci's Customer Acquisition (tie)
Agency: Prospectiv
Second Place: Nexcare Consumer Acquisition & Trial Generation (tie)
Agency: Prospectiv
 

Internet-based Loyalty Marketing

First Place: California Lottery Replay
Agency: Alcone Marketing Group
Second Place: American Express OPEN – OPEN Forum
Agency: Crispin Porter & Bogusky
 

Promotional Web Site (primary domain)

First Place: Crazy Pet Owners — Pedigree (tie)
Agency: Catapult Action-Biased Marketing
First Place: 2009 Monopoly at McDonald’s (tie)
Agency: The Marketing Store
Second Place: Do The World A Flavour
Agency: Maynard Malone
 

Promotional Web Site (microsites)

First Place: Scrabble at Subway restaurants
Agency: IC Group
Second Place: Microsoft Windows 7 Launch Parties
Agency: House Party

Interactive Web Game

First Place: "Dude, Where's my Bar?"
Agency: Threshold Interactive
Second Place: Sum of All Thrills
Agency: Arc Worldwide
 

Integrated Promotion

First Place: Sum of All Thrills
Agency: Arc Worldwide
Second Place: Killed Ideas (by Blurb)
Agency: Isobar/Ammo Marketing
 

New Media

First Place: Blurb Inc.'s Killed Ideas
Agency: Isobar/Ammo Marketing
Second Place: Tweet For A Job
Agency: BFG Communications
 

Search Engine Marketing

First Place: Squaw Valley 50/60 Pass Paid Search
Agency: AMP Agency
Second Place: Clicks To Bricks
Agency: Resolution Media
 

E-mail Marketing

First Place: e.l.f: Use Segmenting, UGC, Tips & Info to Boost Interest
Agency: eWayDirect
Second Place: 2009 Monopoly at McDonald's
Agency: The Marketing Store
 

Holiday Theme

First Place: PayPal Wishing Wonderland Holiday Sweepstakes & In
Agency: Strobe Promotions
Second Place: Holiday Card & Augmented Reality Experience
Agency: Fullhouse