It’s great to generate a high volume of quality B2B leads. But it doesn’t mean much if those leads don’t convert. Figuring out how to engage with prospects with the right messaging at every point in the funnel and turn them into paying customers is the B2B Holy Grail.
Marketers need to ground their content marketing strategies to create a personalized experience for each customer to demonstrate measureable business value.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 10, 2016 Generate More Revenue With Sponsorship Promotions: 5 Tips Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips showcasing how Glad and Delta Airlines drove sponsorship revenue. More… SPONSORED BY: Get connected to over 1.1 million lawyers & firms with…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 08, 2016 Tech Startups Play Growing Role with Marketers Marketers are increasingly partnering with start-ups for social media, content management and other tech functions, according to a new study from the ANA and the Consumer Technology…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 5, 2016 Pepsi’s Super Social Bowl Marketing Pepsi’s digital marketing director, Linda Lagos, shares some of the brands social marketing plans, but keeps plenty of secrets for Super Bowl Sunday. More… SPONSORED BY: With Multivariate…
While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 4, 2016 Focus on the Customer in Search Engine Optimization Search engine optimization is become more challenging—but there are many tangible things marketers can do to improve SEO performance. We recently talked with Jim McKinley of 360Partners…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 2, 2016 In a First, McDonald’s Ties Sales to its App When McDonald’s launched its McDonald's Mobile app last summer, it hoped for downloads. What it got was a finding that it could tie its digital strategy…
When McDonald’s launched its McDonald's Mobile app last summer, it hoped for downloads. What it got was that it could tie its digital strategy to restaurant sales
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 29, 2016 Content Marketing 2016 Crystal Ball A look into the content marketing crystal ball reveals an infographic that outlines the 2016 predictions offered up by a host of content experts. More… SPONSORED BY: With…