Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 23, 2016 Technology’s “Strategic Imperatives” = Marketing Brilliance Smart thinking still produces inspired marketing. But it’s no longer enough. For true brilliance, digital marketers need to create a blueprint that embraces data driven customer engagement, mobile…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 19, 2016 Do you Emoji? Emojis are among the latest go-to marketing technologies to keep up with Millennials. Here's 7 examples of how brands like Bud Light and Smithsonian use them. More…   SPONSORED BY: With…

Are you a B2B marketing expert who wants to share their marketing expertise and knowledge? Join us at B2B LeadsCon.

Market research needs to evolve to adapt to changing customer behaviors and attitudes. Here's why your research needs to move to the next phase.

Smart thinking still produces inspired marketing. But it’s no longer enough. For true brilliance, digital marketers must embrace technology’s “strategic imperatives.”

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 18, 2016 Don’t Forget the Basics in Email Marketing Sure, everyone loves social media. But you can't beat email when it comes to B2B marketing ROI. Here’s several important facts marketers need to know to make the…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 12, 2016 How to Extend the Lifecycle of Content: 5 Tips Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content. More……

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 12, 2016 3 Reasons Why YOU Should Enter the 2016 PRO Awards The 2016 PRO Awards offer winners a host of unique benefits, the least of which is to skyrocket your career to new heights. Here…

Molly McLeod of Fathead shares how her brand created a targeted campaign to the military community that increased engagement with this segment by 700%.