Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 14, 2015 Maximizing Media Spend Along the Customer Journey In an age of immediate access and increasingly complex buying processes, it's never more important to maximize your media spend: 5 Actionable Tips More… SPONSORED BY: B2B…
Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here's 5 strategies for sampling success.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 1, 2015 New Strategies in B2B Social Media Today, B2B marketers are approaching B2B social media more strategically than in the past, creating concise and compelling content that is mobile friendly. More… SPONSORED BY: Results That Will Last – AC Business Media Contact Elizabeth Jackson 847.492.1350–…
Chief Business Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming a…
Chief Direct Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. %%PLUGIN_WEB VERSION: 1542351-View Web Version%%…
“The face of B2B is not what it used to be,” Google's Jim Lecinski told attendees BMA15.
TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items.
B2B marketers must connect with prospects as early as possible. Making direct mail an integral part of their multichannel contact strategy can help companies influence customers, build brand presence and create a comprehensive strategy to close the sale.
Chief Marketer This Week PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming…
These 3 methods of measuring influencer marketing may be commonly used, but we can all use a refresher.