Search Results for: influencer marketing

The duties of the influencer manager—with attractive salaries—vary from developing influencer relationships to strategizing and creating brand content.

To see how you are doing and identify your aspirational next-steps compare your company to the best practices of industry leaders in these four critical customer insights and analytics areas .

Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.

Consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture.

Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver

Unilever has hired 30 AXE Hair Creators that created and pumped out content with a message to guys that styling is a simple skill once they settle on a look.

Here’s eight top demographics and vertical markets B2B and B2C marketers need to target.

Tiger Beer is touring murals created with ink made from air pollution. The tour begins next month in London and travels to Berlin, New York and Singapore.

In B2B, lead generation and lead nurturing are vital. But if those activities don’t ultimately result in conversion, well, there’s just no point.

In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.