Digital television network Nickelodeon Games and Sports (GAS) and Major League Soccer have signed a licensing deal with Topps’ Ring Pop brand for the 2004 season. Nick GAS said the deal is worth about $500,000.
The deal secures on-air presence for Topps during MLS-themed programming, MLS schedule of telecasts on regional sports networks and on-site benefits at MLS stadiums and other events.
For example, Topps sponsors The MLS Play of the Week, produced by and aired on Nick GAS, regional sports networks and at MLS Stadiums.
Other joint activities include a sweepstakes dangling the chance for kids to be a “Ball Kid” at the Sierra Mist MLS All-Star Game, trips to the MLS Cup 2004 and discounts on MLS tickets for fans that bring three individual Ring Pop wrappers to stadiums. POP displays support the sweepstakes.
Topps will use the relationship as the cornerstone of Ring Pop’s retail merchandising activities during the second and third quarter this year.
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