So, how big is your content marketing team? Do you have a huge bench of seasoned writers, editors and analysts to draw from to create engaging content? Or, more likely, is it just you, yourself and, well…you? (It gets lonely sometimes but the holiday parties are awesome, right?)
A new article on Entrepreneur.com by Aaron Agius suggests the seven content marketing roles organizations should fill to create a strong online presence.
How does your company stack up? Personally, I know marketing directors who would kill to be able to staff up in this way, but thanks to budget realities it just isn’t possible. One or two content managers on staff and some (hopefully) strong freelancers are who they rely on to create content to feed the digital and social media beast.
Everyone in marketing knows that relevant content is essential to connecting with your audience at every point of the buying process, both on the B2B and the B2C side. There’s a reason that Content Marketing World has grown into such a huge event, after all.
As we noted in this Chief Marketer Special Report, B2C marketers like General Mills are crafting long term strategies to creating and curating engaging content. Our counterpart report on B2B content marketing showed that B2B marketers are no content slouches either, leveraging avenues like LinkedIn as well as video and social to distribute content and connect.
I’d love to know how you’re making content magic happen, either on a luxurious budget or on a shoestring. Drop me a line at [email protected] or @CMBethNegus and let me know.
More on Content Marketing:
Travelers Puts Editorial Content at the Heart of B2B Marketing
5 Tips for Better Content Marketing Metrics
New Content Delivery Structure Improves IHG Customer Experiences
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