Checkers Drive-In Restaurants, Inc., the Official Burger and Drive-Thru Restaurant of NASCAR, has teamed up with Coca-Cola to drive the NASCAR experience to its double drive-thru restaurants across the country.
Beginning this week, a nationwide tour will pull up to select Checkers/Rally’s locations throughout the 2006 NASCAR season and offer guests the chance to drive modular motion racing simulators, check out authentic show cars, meet racers from the Coca-Cola family of drivers and win prizes. Carl Edwards, runner up in the 2005 NASCAR Nextel Cup series, will also make appearances during the tour.
The tour will make stops at Checkers/Rally’s restaurants in key markets. Each stop will be publicized locally in advance of the event.
“This is the second year of our official sponsorship with NASCAR, and we’ve had tremendous success in integrating racing into our guest experience,” said Richard S. Turer, VP-marketing at Checkers in a statement.
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