Mokrynski & Associates Inc. is the new manager of Sierra Trading Post’s eight files, including the 579,102-name list of 12-month buyers.
The base price on the Sierra Trading Post file is $110/M. Selects include recency, SCF/State/Zip, purchase amount, gender, e-mail and multibuyers.
Other 12-month buyer Sierra files include the Sierra Woman Catalog, 66,573 names; Sierra Traditions for Men, 38,271; Sierra Shoes, 37,571; Sierra Adventure Edge, 60,401; Sierra Outdoors 53,086; Sierra Travel, 5,033; Sierra Trading Post.com, 320,422.
The files were previously managed by Chilcutt. For more information, call 201-487-8181.
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