A new online contest from Miller Brewing Co. gives Texans a chance to win $100,000 in free gas.
The Texas Gas Sweeps promotion, which runs until Feb. 3, is built on entry cards that Miller makes available at participating convenience stores and retailers.
Entrants use the unique code on each card to log onto http://www.MillerLiteTexasGasSweeps.com.
At the game site, registered visitors can play an interactive game that calls for them to find six unopened bottles of Miller Lite among a pile of empties before a timer runs out. At the completion of the game, they’re told if they’re an instant winner, either of the free gas or of pre-paid $100 gift cards.
“Convenience stores represent a huge growth opportunity for our business, and we saw an opportunity to create digital content that is relevant to the occasion and drives interaction with our brand after the point of sale,” said Jon Tauber, Miller’s senior manager of digital marketing, in a statement.
SCAinteractive, a subsidiary of SCA Promotions, is handling the promotion.
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