The increased need for measurement and accountability of marketing spend is a critical topic for c-suite leaders. And recent and forthcoming changes to the ways in which brands can track online consumer behavior are causing a ripple effect with the digital advertising space—in particular for Meta, a platform that relies on those advertisers to fuel its business model. AdExchanger spoke with Alvin Bowles, Meta’s VP of business ecosystem partnerships, about the company’s position on mitigating signal loss, its metaverse ambitions, optimizing its ads business, social commerce developments and investments in creators on its platform.
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