McDonald’s Corp. launched its latest edition of Monopoly this week, with Best Buy and Hasbro returning as partners.
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| McDonald’s brings Monopoly online this time |
The Monopoly Best Chance Game 2.0 adds an online overlay for the first time. Game pieces on drink cups and fry boxes carry a code that consumers enter at
Playatmcd.com for a chance to win electronic and downloadable prizes.
Offline, players can win Best Buy Bucks worth $1 to $5,000. That tie-in with Best Buy was so popular when McDonald’s first offered it last fall that restaurants ran out of game pieces and had to end the promotion a few days early (Nov. 13, 2003 Xtra).
As always, Monopoly has instant-win and collect-and-win components. Top prizes are cash (up to $1 million) and 2004 Honda Civic Exs; other prizes include MP3/PDA devices, Delphi XM satellite radios, XBox videogame systems, Gary Fisher Bikes and food. Monopoly runs through Nov. 8 via The Marketing Store Worldwide, Oak Brook, IL.
Oak Brook, IL-based McDonald’s launched Monopoly Tuesday by playing a life-size game in Los Angeles, in front of a McDonald’s and a Best Buy store. Diners joined a handful of celebrities to play: The Apprentice runner-up Kwame Jackson; Olympic Beach Volleyball Gold Medalists Misty May and Kerri Walsh; and Latin musician Yahir.
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