McDonald’s CMO Deborah Wahl was onstage at Advertising Week this week with DDB CEO Wendy Clark who led the 16-week pitch—and won—McD’s business.
The two discussed McDonald’s 5,000 pieces of content it has created so far this year and the strategy behind the push for even more. They discussed how the digital era has changed needs of marketers and the strategy around the brand’s mission.
Clark also shared details on the “voluminous” RFP and the process it took to earn the business. Read the article …
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