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Using Product Data to Enhance Omnichannel Growth for CPG Brands
How a unified product platform can help streamline and enhance omnichannel growth.
How a unified product platform can help streamline and enhance omnichannel growth.
Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.
How The Times’ data strategy supports a view of the customer journey from end to end.
An explainer on first-party, second-party and third-party data.
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
How tried-and-true technologies are eliminating friction along the customer journey.
Three ways businesses can enhance customers’ online experiences.
The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.
What marketers need to know about Pinterest's new ecommerce features for brands.