MARTECH | RESEARCH

Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability.

The article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.

Cultivating an active social audience is good for business, but these five pitfalls should be avoided when investing in social media activations and campaigns.

IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.

Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message.

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.

Is your organization active, inactive, proactive or reactive when it comes to digital marketing?

A majority of marketers are embracing data-driven marketing practices, and are working hard to find the right technology solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.

CES is now the place to be for marketers and agencies to stay on top of new marketing technologies.

A new whitepaper from the London School of Marketing challenges these newbies to create a solid career plan.