5 Things Marketers Can Learn from Fashion
Sure, looks aren't the only thing that matters in marketing. But there's a lot marketers can learn from the world of fashion.
Sure, looks aren't the only thing that matters in marketing. But there's a lot marketers can learn from the world of fashion.
The costs tied to getting customers to download and use mobile apps is at an all time high and rising higher, thanks in part to the launch of the iPhone 6 and iOS 8.
For a look back at the year that was, and a look ahead to 2015, Chief Marketer turned to recipients of the DMCNY’s 2014 Silver Apple Awards.
Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile.
Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space.
The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.
Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing technology spending.
Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.
Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.
A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company's new leads.
Click here to view the 2023 winners!