Channel | MarTech

Here’s some interesting examples of companies using virtual reality as a marketing tool.

The Internet of Things is really nothing like the Internet. It’s far more complex and challenging.

Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality.

How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?

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Straight from the home office, here's the top 10 reasons you need to be at B2B LeadsCon.

Chief Marketer recently talked with Rachel Allgood, ‎senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.

Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.

Coke is measuring happiness this summer through "Happiness Meters" that rise when Londoners tweet about Coke or tweet positive thoughts.

The role of marketing is shifting and evolving across organizations, and many forward-thinking CMOs are using Marketing-as-a-Service as a way to focus on core competencies and gain competitive advantages.