![](https://chiefmarketer.com/wp-content/uploads/2015/09/dunkinbr300x200-160x125.jpg)
A Chat with Dunkin’ Brands Global CMO John Costello
John Costello is president, global marketing and innovation at Dunkin' Brands. Here, he has a conversation with CMO.com
John Costello is president, global marketing and innovation at Dunkin' Brands. Here, he has a conversation with CMO.com
Clorox is putting about 50% of its entire digital media budget toward programmatic marketing this year. Hear from Clorox CMO Eric Reynolds.
Video is a powerful way to engage informed and research-savvy decision makers. However, many marketers still employ an outdated approach to video.
Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.
Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.
Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance.
Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.
Interactive advertising to amplify big-screen ad buys is on the rise. This ad from Volvo can get the entire audience in motion.
Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.
Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.