Why You Need to Embrace Dynamic Creative
The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets.
The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets.
Here's five tips for using marketing automation to maximize your lead generation efforts.
Centroids are largely to blame for muddying the waters of location-based advertising – meaning that determining the location of any given person is fuzzy, rather than precise and accurate.
Companies and brands, both large and small, are finding that setting up a photo booth, not only makes happy customers, but jumpstarts social sharing.
Join us to learn the "5 Keys for Using Social to Drive Digital Marketing (You haven’t thought of)” during the free webinar Oct. 7 at 2 pm.
The highly competitive ‘jungle’ of the loyalty marketing industry has a new species: Emerging Platforms. How it grows and evolves over the next few years bears watching.
witter is integrating Buy Now with platforms that power e-commerce sites for merchants of all sizes.
Pay Your Selfie CEO Michelle Smyth explains how selfie takers can earn cash by providing consumer insights and advertising opportunities to brands.
Working to keep loyalty members loyalty can be a real challenge. Is Walgreens on to something? It's testing exercise wearables to reward customers?
Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.
Click here to view the 2023 winners!