Channel | MarTech

Interactive advertising to amplify big-screen ad buys is on the rise. This ad from Volvo can get the entire audience in motion.

Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.

Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.

Here’s some interesting examples of companies using virtual reality as a marketing tool.

The Internet of Things is really nothing like the Internet. It’s far more complex and challenging.

Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality.

How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?

Take our 2 minute marketing tech survey and be entered to win a $200 AmEx gift card.

Straight from the home office, here's the top 10 reasons you need to be at B2B LeadsCon.

Chief Marketer recently talked with Rachel Allgood, ‎senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.