Channel | MarTech

How can you get mobile app users to enable location services, or get them to turn them back on once they’re off? These tips will help get you back on track.

How can you crack the code and develop a broad video marketing program that drives real business impact? Here’s how Symantec did it in five steps.

Retailers have more tools than ever to reinvent the shopping experience. Here's three tactics to help as the holiday rush approaches.

Read up on how to optimize digital content for vertical screens to reach Millennials on the Snapchat and Periscope apps.

Just as Captain Kirk and Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations to hit their sales targets.

How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.

A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.

Are you getting ready to migrate to a new marketing tech platform? If you want it to go smoothly, make sure all parties involved are on the same page.

Using virtual reality, Tommy Hilfiger is giving shoppers at its New York store a front row seat at the label's fall fashion show.

Today, savvy app marketers need to engage their users with segmented, targeted marketing campaigns in order to reach the right customers at the right time.