Channel | MarTech

Here's the trends in social, tech and digital marketing you need to watch in 2016.

Once considered only an aspirational concept, second-party data has moved past the abstract and into the mainstream.

The ability to cut through the chaos to connect with audiences at what is truly the right time translates to more efficient mobile campaigns and, overall, builds a stronger and more positive bond with audiences.

Here’s four resolutions marketers should consider to achieve their 2016 goals.

Apple’s recent announcement about the inclusion of ad-blocking software in its latest iOS 9 upgrade has many CMOs worried.

Does paid video search make sense for your organization? Here's what to consider before investing.

Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps

These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others.

Mobile online video ads are turning off consumers because publishers are reverting to things like autoplay, no sound and short definitions of a view.

Video marketing is a smart way to reach audiences on a one-to-one level and get them to engage with your content.